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To better educate shoppers, Zee interviewed Jess O'Reilly, who has a Ph.D. in human sexuality with a focus on teacher education. She is the author of five books including The Ultimate Guide to Seduction and Foreplay and has facilitated over 1,000 workshops in 40 countries from Lebanon to Switzerland. Jess also hosts CityTV's Intimately You, PlayboyTV’s hit reality series Swing, and her weekly @SexWithDrJess podcast alongside her husband, Brandon. All of the toys featured in this guide are paired with proprietary mobile apps that can be used to remotely control them from areas way outside the bedroom, often through WiFi-enabled connections. Some of these apps (Lovense Remote, FeelConnect chiefly among them) simply allow you to access your partner's toy remotely even if you don't have one yourself. All our content is vetted and fact-checked by experts, ensuring you receive knowledgeable, trustworthy advice on sexual wellness.
In this blog, we delve into the realm of pleasure products and spotlight the top 10 sex toy companies that are leading the charge in shaping this vibrant industry. They offer a way for couples to explore new forms of pleasure together, which can lead to greater sexual satisfaction and deeper emotional connections. By incorporating sex toys, couples can communicate their desires more openly, experiment with different sensations, and break out of routine patterns.
The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.
Rabbit sex toys are a popular choice since they target both the clitoris and the G-spot. This pick from Lovense stands out from the rest, thanks to a unique rotating head and a curved, ergonomic design. It’s Bluetooth compatible, which means you can control it via your smartphone from any distance. At 10 inches long, it’s not the most discreet pick on this list—and you won’t find as many setting options as some of the other picks featured here. But considering this toy’s long battery runtime and waterproofness, we absolutely recommend it for both solo and partner play. This bendable vibrator is designed to provide precise stimulation for the G-spot, or wherever else you prefer to use it—it can work for both internal and external use.
When it comes to choosing the best couples sex toy, the better question might be, "What isn’t a couples’ sex toy? " Common sense tells us that if you use a toy with a partner, well, then that makes it a couples’ toy. The Lush 3 app-controlled rechargeable egg vibrator is one of the best sex toys for that kind of play, whether you’re using it in person or in a long-distance relationship.
The Aer is extremely simple to charge and operate (one tester described it as having "zero learning curve"), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.
It may be preferable to handle the options in person, if possible, before selecting a toy to purchase. We’ve focused on toys that will work well for most people, including beginners. We’ve also included a budget option for anyone who is looking to test the waters before diving in.
Alabama, for example, passed the Anti-Obscenity Enforcement Act of 1998, which criminalized the sale of sex toys. Under this law, conviction requires you to register as a sex offender. However, these products are often sold in the state under the guise of them being a novelty or educational item.
But we do not think this toy is the best pick for solo clitoral play (unless you prefer "riding" or grinding against a vibrator while lying face down, as opposed to holding it in place with your hand). We do think this toy has great potential for use during partnered intercourse, where the person with the vulva is on top. We tested the Zalo Bess as an alternative to the Zumio S. Like the Zumio S, the Zalo Bess has a narrow tip for precise stimulation.